Top 5 Personal Finance Budgeting and Planning Apps in South Africa - Q1 2024

In the first quarter of 2024, the leading personal finance budgeting and planning applications in South Africa showcased different trends in their performance metrics. Here’s a closer look at how Splitwise, 22seven: Budget, Track & Save, Calculator App, Bank Balance Check, and Budget planner—Expense tracker performed.

Splitwise experienced a fluctuating trend in weekly revenue, starting at around $370 and reaching a peak of approximately $430 by the end of February. Weekly downloads showed a slight decline over the quarter, starting at close to 1K and ending at around 827. Active users also saw a small decrease from 3.5K at the beginning of January to about 3.3K by the end of March.

22seven: Budget, Track & Save had a relatively stable revenue, hovering around $8 to $11 weekly. Downloads saw a general decline from about 942 in early January to 556 by the end of March. Active users followed a similar downward trend, starting at 1.4K and ending at just over 1K.

Calculator App saw an increase in downloads in the early part of the quarter, peaking at 1.1K in the first week of February. However, downloads tapered off towards the end of the quarter, settling at around 859. Revenue for this app was minimal, with only a few dollars recorded in March.

Bank Balance Check had a varied download pattern, with a high of 1.2K in the last week of February and a significant drop to 190 by the end of March. No revenue data was recorded for this app during the quarter.

Budget planner—Expense tracker showed a slight decline in weekly revenue, starting at $80 and ending at $55. Downloads were also on a downward trend, beginning at 586 and closing the quarter at 297. Active users saw a decrease from 852 to 665 over the three months.

For more detailed insights, visit Sensor Tower.